Why We Chose Honey: A Sweetener With Soul
In a world where artificial sweeteners and refined sugars dominate the shelves, we decided to take a different path — one that’s honest, wholesome, and
March 6, 2025
We’re a small, passionate team of makers, dreamers, and storytellers — brought together by a shared love for flavor, craft, and doing things the right way.
From flavor curators and nutrition nerds to design thinkers and logistics wizards, each one of us wears many hats — but we’re united by one mission:
To bottle joy, naturally.
We’ve tasted hundreds of combinations, argued over label shades, and obsessively perfected every detail — all so that your experience with Fable & Fizz feels effortless, delightful, and full of intention.
We’re not a faceless company. We’re parents, creators, tea-lovers, night owls, and early risers — real people who care deeply about what you drink, and how it makes you feel.
And this is just the beginning.
As we grow, we remain grounded in the values that brought us here: craftsmanship, honesty, kindness, and flavor that speaks for itself.
More than a beverage – A story of love and innovation.
Fable & Fizz was born from a simple yet deeply personal desire—to craft a soda safe enough for our own toddler. As parents, we wanted the joy of a fizzy, refreshing drink without the guilt of refined sugar, artificial sweeteners, or synthetic additives. So, we turned to nature’s golden nectar—honey—to create India’s first 100% natural, honey-sweetened soft drink. What started as a quest for a cleaner, better alternative became a labor of love, blending real ingredients, bold flavors, and a commitment to purity. If it’s safe enough for our child, it’s safe enough for everyone.
More than just a beverage, Fable & Fizz is a reimagination of soda—where indulgence meets integrity. Each sip is an experience, carefully crafted with our proprietary blend of handpicked botanicals, exotic spices, and natural sweetness. We believe a great drink should not only taste good but also feel good, aligning with a mindful, health-conscious lifestyle. From cafés to fine-dining restaurants, we’re on a mission to redefine what fizzy drinks can be—because when passion, craft, and nature come together, the result is something truly special. This is soda, reinvented.
Fable & Fizz is committed to creating unique, high-quality craft sodas using natural ingredients and careful craftsmanship.
The brand values innovation and creativity, evident in its unique flavor profiles and commitment to experimenting with new ingredients and techniques.
Fable & Fizz aims to minimize its environmental footprint through eco-friendly packaging, local sourcing, and responsible business practices.
The brand seeks to build a community around its products, fostering connections with customers, partners, and the environment.
Fable & Fizz values authenticity and transparency, ensuring that its products are made with integrity, and its business practices are open and honest.
At Fable & Fizz, we believe that crafting something beautiful shouldn’t come at the planet’s expense. From the way we source our ingredients to the way we bottle our blends, every decision we make is rooted in care — for the earth, for people, and for the future we’re all creating together.
We work only with partners who share our values — growers and suppliers who treat the land with respect and operate with transparency. Our ingredients are harvested responsibly, with a deep understanding of local ecosystems and fair labor.
Every Fable & Fizz bottle is designed with sustainability in mind. Our packaging is 100% recyclable — because a product that honors nature should never harm it.
We’re intentional about everything we create. Our production methods are clean, efficient, and focused on minimizing waste. From energy use to water management, we aim to leave as close to a zero footprint as possible.
There’s no room for shortcuts in our story. We do not support or engage in any exploitative practices — whether that’s toward workers, communities, or the environment. Integrity is non-negotiable.
Sustainability isn’t just about the environment — it’s about people too. We’re committed to fair wages, respectful collaboration, and long-term, trust-based relationships with everyone who contributes to the Fable & Fizz journey.
And with every bottle, we’re doing our part to sip mindfully, tread lightly, and craft a future worth savoring.
In a world where artificial sweeteners and refined sugars dominate the shelves, we decided to take a different path — one that’s honest, wholesome, and
Dear You, If you’re reading this, thank you — truly. You’ve taken the time to stop, to explore, to feel, and that means everything to
Our Commitment to Sustainability At Fable & Fizz, we believe that crafting something beautiful shouldn’t come at the planet’s expense. From the way we source
Be a part of our growing community – follow us on Instagram
© THESIS Enterprises. All rights reserved.